Description:

A Project where we had to create a logo and then design a business card and letterhead to match that logo.

Process (Programs, Tools, Skills):

I started this project by sketching out some designs for the new logo I needed to create.  I wanted to create a logo for a website that I created, but had never taken the time to make a logo for.  After I came up with a general plan that I liked in my sketches, I started creating my logo using the Adobe Illustrator software.  I came up with the font I wanted to use for the project and then I designed a nice flower and flowing lines to go with it.  I was trying to create something calming and beautiful.  After I made the logo, I sketched out some ideas for the business card and letterhead.  I then used Adobe Indesign to create the business card and letterhead, using the logo I created in Illustrator and the ideas from my sketches.  I made sure to use the logo on both pieces of stationary, and tried to keep the text and elements the same on all of the stationary items.  I used my flower and line graphic on the back of the business card to unify and add interest to the card, and I added a watermark of that same design in the middle of the letterhead page.  I struggled the most with figuring out the text color, size, and font.  It is difficult to find a balance between readability, and a size that didn’t stick out and look awkward.  I then printed out my stationary pieces and found that I had the opacity way too low for printing.  The first couple of times I printed the letterhead, the watermark didn’t show up at all.  I eventually changed the opacity from 6% to 13% so that it would show up when printing.  I am pleased with the end result and will now work on redesigning my website with this new logo that I created.

Message:

A logo for mother’s and all the hard work they put in.  The colors and design is meant to be calming and beautiful.

Audience:

Mothers and those that are wanting to find information on parenting.

Top Thing Learned:

That it is important to be consistent when creating stationary, so that people can easily tell them belong together.  I also learned that it is important to make sure that the text is easy to read and that you include all of the necessary information for people to contact you.

Color scheme and color names:

Monochromatic- Violet

Title Font Name & Category:

Monotype Corsiva – Script

Copy Font Name & Category:

Avenir Next LT Pro – Sans Serif

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